Case studies

MVP development

Imagination / Samsung

bring the a-game

Working with Imagination agency, to promote Samsung’s mid-range smartphone the A5, we created a touring experience that would be activated at 6 Australian Netball games. The experience consisted of a game where each player had 30 seconds to throw their ball through a target. Each target was randomly selected and highlighted with flashing LEDs every few seconds. From a technical perspective the experience consisted of an Android application which was used to start the experience and display action prompts. A desktop application which communicated over a peer to peer network with the Android application and essentially displayed the same content as the phone only on two large format displays and a DMX interface which was used to control LED lights which were placed around each target.

Built with technologies including:

• HAXE
• DMX controllers
• P2P messaging

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